Tuesday, September 09, 2003

Trivial Annoyances

Normally Gregg Easterbrook's Tuesday Morning Quarterback column (formerly of Slate, now at ESPN.com) is a dense but very readable summary of the weekend's NFL games, the week's world events, and plenty of cheesecake (with a little beefsteak thrown in for good measure). OK, I was going to complain about the short & pure cheesecake nature of this week's column, but I just found the real one here. Instead, I'll combine two complaints about ESPN.com instead.

First, they hid the link to the real TMQ column and only showed the link to the replacement column instead. What's with that? It seems to be the goal of most media organizations now to piss off their regular vistors in some bizarre attempt to get a new audience. The result seems guaranteed to drive away the existing audience to little benefit (See, e.g., Rush Limbaugh on NFL Today. Hmm ESPN again, I'm starting to detect a pattern). I always thought that one of the rules of marketing was that the customer you have is more valuable than the potential customer because the costs of acquiring the new customer are so high.

Second, that AllState collapsing banner ad at the top of the page. Having the links move after the page loads is just STUPID. In fact by the time I realised why the links were moving, the ad was sufficiently obscured that I didn't even see its message, just the residual banner.